Fibroo develops bio-based building materials from agricultural waste — inspired by centuries-old Moroccan earthen architecture, refined through modern thermo-physical science.
Fibroo was born from a simple observation: the answers to today's most pressing questions often lie in the wisdom of the past. Morocco's earthen architecture in Aït-Ben-Haddou and Marrakech has endured extreme heat for centuries — without air conditioning, without fossil energy.
We process agricultural waste — chicken feathers, plant fibres, mineral residues — into ecological bricks and coatings. Through thermo-physical characterisation and thermal optimisation, we create materials with excellent insulation, low embodied energy, and low embodied carbon.
Our approach is both technological and cultural: we prove the relevance of traditional Moroccan and bioclimatic architecture for the sustainable buildings of the 21st century.
Every material tells a story from two worlds: centuries of handcraft knowledge and rigorous scientific research. The result is a family of bio-based panels and blocks with high insulation properties and hydrothermal efficiency.
Unfired adobe bricks reinforced with agricultural fibres. The mix delivers high thermal mass and regulates indoor humidity naturally — the foundation of Atlas vernacular building.
Earth · Straw · Mass
A polished lime plaster from the Atlas mountains, refined with recycled mineral residues. Water-resistant, breathable, and fully compostable at end of life.
Lime · Mineral · Olive soap
Gypsum boards integrating chicken-feather waste as an insulating fibre. Significantly reduces thermal conductivity and valorises an overlooked by-product of the poultry industry.
Gypsum · Feathers · Waste
Fired bricks incorporating industrial sludge as additive. Reduces the need for raw clay, creates pores during firing — higher insulation performance at lower weight.
Clay · Sludge · Porosity
A framework of Moroccan cedar combined with earth infill. A modern interpretation of traditional riad construction with improved seismic resistance and a strong negative carbon balance.
Cedar · Earth · Riad
Glazed clay tiles inspired by the Zellige tradition of Fez. Passively reflect solar radiation and contribute to the summer cooling of the building envelope — pure passive design.
Clay · Glaze · ReflectanceTen years of peer-reviewed research, published in international journals on energy efficiency, thermal optimisation, vernacular architecture, and sustainable building physics.
Reducing energy consumption in the building sector is a key policy priority for industrialised nations. The use of sludge as an additive in brick manufacturing is gaining research attention due to its effective role in decreasing the amount of clay needed and creating pores during firing.
Morocco faces tremendous climate constraints — the climate is hot and dry in most parts of the country. When selecting an energy-saving approach, the architectural landscape becomes essential. Vernacular building design offers promising, locally rooted solutions.
This work focuses on improving the thermal properties of gypsum plaster by mixing it with chicken-feather waste, for use in wall and ceiling mortars. Thermal conductivity, diffusivity, and effusivity were measured using the transient hot-plate and flash methods.
This study investigates the thermal behaviour of unfired clay bricks reinforced with sisal fibres, a locally available agricultural by-product. The composite reduces thermal conductivity and offers a low-cost, low-carbon alternative for vernacular construction in arid southern regions.
Morocco faces enormous climatic constraints, with a large part of the territory enduring a hot and dry climate. The reinterpretation of vernacular architectural techniques and forms — applied with awareness of orientation — proves essential to any meaningful energy-saving strategy.
Traditional housing is an essential source for studying the climate adaptation of buildings, in comparison with contemporary housing — which consumes more than 25% of national energy consumption. This study examines the thermal behaviour of traditional buildings in southern Morocco and evaluates the impact of using traditional techniques today.
Heating and cooling for thermal comfort represent about 50% of the energy consumption in buildings — largely supplied by fossil fuels. The building materials commonly used in Morocco have low thermal resistance, generating significant expense and emissions. This work characterises three unfired clay brick formulations.
The aim of this study is to identify the optimal combination of energy-efficient heating and cooling materials that yields energy-saving buildings. The regulatory thermal-transmittance requirements (TRCM) for the residential envelope are evaluated through dynamic simulation.
Unfired clay is widely used in Moroccan rural areas as a building material, especially in the hot and arid climate regions. Unfired clay bricks offer a cost-effective form of construction and are selected for their low environmental impact. This work explores how to valorise this ecological material to improve building energy performance.
A study of semi-empirical models for estimating global solar irradiance across multiple Moroccan locations (Zagora, Tan-Tan and others). The work supports the design of solar-aware building envelopes by providing reliable irradiance data for hot-arid regions.
Agricultural and industrial waste from Moroccan regions — feathers, plant fibres, mineral residues — collected directly at source.
Thermo-physical testing determines conductivity, diffusivity, and hygroscopic behaviour. Every material is scientifically measured.
Optimised mixtures and formulations emerge — bio-based panels and blocks with low embodied energy and low embodied carbon.
Applied in real building envelopes, combined with bioclimatic architecture. Thermal comfort without heating or cooling systems.
Riads, kasbahs, and the vernacular dwellings of Morocco are not folklore — they are highly developed climate systems. We analyse their principles and translate them into modern construction.
We're looking for partners — universities, architecture practices, developers, and research institutes — to bring bio-based materials into real-world construction.